Estratégia competitiva no varejo diante da pandemia Covid-19

نویسندگان

چکیده

RESUMO Esse artigo de natureza técnica se propõe a analisar aplicabilidade ações estratégicas em um arranjo varejo também conhecido como mall, através plano contingência investido durante Pandemia Covid-19. Aspectos sobre ótica do centros comerciais e da teoria competitividade foram analisados tendo objeto uma pesquisa empírica as promovidas centro comercial. A fundamentação teórica revelou no campo evolução varejo, cenários intrínsecos relacionados mudanças novos tipos arranjos dessa natureza. Os resultados apontaram com aplicação das medias adotadas eficácia método permanência praticamente 80% dos postos trabalho manutenção torno 70% operações que conseguiram sobreviver não colapsar financeiramente o cenário Covid-19 mall. Palavras-chave: Estratégia competitiva, Varejo, Pademia , Mall.

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ژورنال

عنوان ژورنال: Revista de Tecnologia Aplicada

سال: 2021

ISSN: ['2237-3713']

DOI: https://doi.org/10.48005/2237-3713rta2021v10n1p322